UkrTo Community Identity

Ukrainians in Toronto unites Ukrainian immigrants in Canada. Community website, various FB and YouTube channels help people to become integrated in new environment in the fastest and the most convenient way.

The main challenge for this brand was to combine fresh&friendly style of a modern city and youth spirit with a more conservative audience. The band also requested a new philosophy, voice&tone and a communication strategy. As a result, we got the great combination between clear messages, illustrative visuals, and humanised design approach, which reflected on website and social media pages.